Raul R. Rios Award-Winning Excellence

What is Marketing?

Ask anyone to give you a one-sentence definition of marketing, and you will receive a wide-array of meaning for the word. Mostly you will hear the part or process of marketing that is familiar to that person. How do you define marketing?

Marketing encompasses many processes such as research, advertising, public relations, sales, and being that this list is long, understanding the importance of the marketing process can be a challenging proposition.

Marketing is defined (by the American Marketing Association) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Let's take a more simplified definition of marketing, so it's a bit more personal. Marketing is satisfying human needs.

So to a journalist, your story begs the who, what, when and the where of your products and services to those that need or want them. It's this simplification and a clear understanding of marketing that will help you develop the plan to meet your established goals in the marketplace.

The advancement of the Internet, social media, and the smartphone have changed the marketing dynamic, and most everything now centers around the content you deliver on social media and the smartphone.

We offer what we call the Marketing Action Plan or MAP to guide creative and content development. Do you have a written marketing plan, if yes, when was it written?

Your marketing plan should provide you with a bird's eye view of your marketplace or should take into consideration the changing landscape of the marketing process and guide all of your creative and advertising efforts.

Click Here To View the Marketing Action Plan (MAP) Outline

What is Content Development?

Content development is the story you deliver about yourself and is probably the most crucial aspect of reaching or engaging with customers via your website and social media. We can help you by creating content that tells your story by pinpointing and highlighting the elements that make you stand out in a crowd.